|time of release: 2018-04-19 times clicked:|
This specialty is the earliest one relevant to design in SFA, which may date back to Decoration Design specialty established in 1993 in Ethnology Department. It has experienced several readjustment and renaming: when the Fine Arts Department was established in 1995, the Decoration Design specialty was the only one of the department, enrolling the first undergraduates in 1997; in 2002 the Decoration Design specialty was transferred to School of Literature, Journalism and Communication; in 2004 when the School of Fine Arts was established, the specialty was renamed as Graphic Artistic Design; in 2009 it was further renamed as Visual Communication according to national specialty system. In the same year, the first batch of MA students is enrolled, and Teaching and Research Section of Visual Communication Design was set up. The on-going shift and change reveals the self-adjustment and upgrading of educational mechanism, as well reflects the development of visual communication design in China. In 2013, the Digital Media Design is approved, and the first batch of undergraduate students is enrolled. At present, there are 15 teachers for the specialty, among whom there are 5 professors, 4 associate professors and 6 lectures. All the young teachers are conferred with MA degrees. Presently there are 240 on-campus undergraduate students and 30 MA candidates.
The students would learn communication and transmission of various image information in art design. Based on the core of visual language, namely graph, writing, image and information, etc, the students would learn development of visual communication art in context of traditional humanistic background and information wave. Their comprehensive quality and competence would be greatly enhanced. The multiple interactive media, such as image, writing, space and time, etc., and relevant aesthetic theories would be combined together to guide students in their creative innovation.