Master Program for Tourism Management
1. Educational Objectives
The program prepares students to be a specialist who has broad economic management theory of knowledge, with solid professional base, have a higher level of foreign language, full of pioneering spirit of innovation, freely communication interpersonal skills, with rich practical experience of senior talents. Providing qualified senior management personnel for tourism management, tourism industry, tourism planning and management at home and abroad consulting institutions, education and relevant industries.
2. Requirement and Features
Students will obtain:
Systematically master the related management theory and the industry management mode of operation
Master the tourism at home and abroad and tourism enterprise management and marketing methods
3. Length of Schooling and Degree
Duration: 3 years
Degrees conferred: Master of Management
4. Major Research Direction
Tourism Development and Management
Tourism Enterprises Management
5. Core Courses
Advanced Management, Strategic Management, Research methods and theory of tourism industry, Study of tourism development and management, Study of Tourism Business Management, Study on Tourist Economy, Study on tourism marketing and plotting, Studies on Tourism Culture, Study of tourism scenic spot development and business administration, Tourism Policy and Law, Study on tourists’ consuming psychology and behavior, Case Study on Tourist Enterprises, The Development and Management of Human Resource of Tourism, etc.