Undergraduate Program for Electronic Commerce
1. Educational Objectives
This major program aims at cultivating the graduates who have the knowledge in modern information technology, skills in internet operation, and conceptions in modern management. Candidates have the abilities to take the jobs of developing or managing e-business projects for some government department, enterprises, banks and other financial organizations, and other science research institutions.
2. Requirement and Features
Graduates will obtain:
Basic theory and knowledge in economy, management, traditional marketing and internet marketing
Skills in management and E-Business
Ability to analyzing and solving problems of E-Business projects in enterprises or institutions
3. Length of Schooling and Degree
Duration: 4 years
Degrees conferred: Bachelor of Management
4. Major Disciplines
Management Theory, Economics, Marketing, Information System and Computer Science
5. Core Courses
Management Theory, Economics, Marketing, Electronic Business, Security for E-Business and Payment, E-Business Operation Management, Internet Marketing, Logistic and Supply Chain Management, Theory and Technology of Mobile Business, E-Business Strategy Management, Program Design Basis, Management Information, Principles of Database and Application, Information Technology Infrastructure, Computer Network, Management Statistics, etc.
6. Main Internship and Practical Training
Decentralized Teaching Practice: the items combined closely to the teaching in classroom
Centralized Teaching Practice: the items all undergraduates attending together like investigating the application of E-Business, operating or planning of E-Business projects
Centralized Teaching Internship: the items all undergraduates attending together, who will graduate soon, such as internet marketing, logistics management, graduation practice and graduation project
7. Main Experiments
Program Design Basis Experiments, E-Business Operation Management Experiments, E-Business System Planning and Design Experiments, Object-Oriented Programming Language Experiments, Web Application Developing Technology Training Experiments, Theory and Technology of Mobile Business Experiments, Webpage Designing and Editing Experiments, Market Investigation Training Experiments, etc.