首页  Undergraduate Program
首页  Undergraduate Program
Marketing

Undergraduate Program for Marketing

1. Educational Objectives
  The program prepares students to be specialists who are full-scale developed, and have sound specialized theoretic knowledge and proficient skills in marketing. They are enabled to work in all levels of management and marketing related departments in government, large-scale companies or enterprises, and management schools engaging in marketing, operation, management, teaching and researching.

2. Requirement and Features 
  Students will obtain:
  Basic theory and knowledge of Marketing
  Ability to market operate, conduct, communicates, express and meet contingency
  Ability to use foreign language

3. Length of Schooling and Degree
  Duration: 4 years
  Degrees conferred: Bachelor of Management

4. Major Disciplines 
Economics, Business Administration, Marketing,

5. Core Courses
  Management, Micro-economics, Macro-economics, Management Information System, Accounting, Statistics, Marketing, Economic Law, Consumer Research, Consumer Psychology, Advertising Management, Market Survey and Forecasting, Financial Management, International Trade and Finance, Public Relations, Commercial Negotiation, E-Commerce, E-Marketing, Business English, etc.

6. Main Internship and Practical Training
  Practical Training on Marketing, Practical Training on Marketing Research, Practical Training on Marketing Planning, Practical Training on Marketing Operation, etc.

7. Main Experiments 
  Marketing Operation and Planning Experiments, etc.