Undergraduate Program for Marketing
1. Educational Objectives
The program prepares students to be specialists who are full-scale developed, and have sound specialized theoretic knowledge and proficient skills in marketing. They are enabled to work in all levels of management and marketing related departments in government, large-scale companies or enterprises, and management schools engaging in marketing, operation, management, teaching and researching.
2. Requirement and Features
Students will obtain:
Basic theory and knowledge of Marketing
Ability to market operate, conduct, communicates, express and meet contingency
Ability to use foreign language
3. Length of Schooling and Degree
Duration: 4 years
Degrees conferred: Bachelor of Management
4. Major Disciplines
Economics, Business Administration, Marketing,
5. Core Courses
Management, Micro-economics, Macro-economics, Management Information System, Accounting, Statistics, Marketing, Economic Law, Consumer Research, Consumer Psychology, Advertising Management, Market Survey and Forecasting, Financial Management, International Trade and Finance, Public Relations, Commercial Negotiation, E-Commerce, E-Marketing, Business English, etc.
6. Main Internship and Practical Training
Practical Training on Marketing, Practical Training on Marketing Research, Practical Training on Marketing Planning, Practical Training on Marketing Operation, etc.
7. Main Experiments
Marketing Operation and Planning Experiments, etc.